Sometimes , I get scared when approaching new concepts…especially ones as intensive as understanding the ins-and-outs of social media marketing. And stress isn’t healthy for anyone – especially someone who has a history of anxiety, like me. One of the only ways I have been able to relax in the past – to channel this anxiety in a helpful and beneficial way – was working out. But when I logged on to Hootsuite, about which I was initially very apprehensive, I was surprised to feel calmed. Because Hootsuite was so straightforward, using Hootsuite to learn about social media marketing made the whole process pretty enjoyable. After logging on to the online software, the process of which was somewhat confusing, I thought the online modules were very easy to use. The videos provided a nice visual element to what otherwise could have been boring plaintext, and the fact that the information was parsed out into smaller, digestible bits only enhanced my experience with the program. I thought t...

July of 2016 was sweltering. I especially felt the heat after sitting in a taxicab for almost two hours, driving around Beijing, China with an equally sweaty cab driver trying to find a hockey rink somewhere in the city proper. I was on my way to the Little Wolf Hockey Club to interview members of the Boston Bruins, who were hosting two week-long hockey clinics in China, and I was completely lost in the city. The taxi driver spoke no English, and I spoke no Mandarin, and we were parked in the middle of a Chinese slum pointing vigorously at each other and at the address of the club which had been translated for me into Mandarin from English by one of my Beijing-born coworkers. But if the address had been translated incorrectly, or the driver had no idea where we were supposed to go, I had no idea. All I knew is that we were driving in circles, following down potential paths but having those suddenly go up in smoke when we’d reach a dead end. It's been almost six years since tha...